Creating Digital Magic

Portfolio Tag: Branding

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Orange Children’s Day Campaign – Assignment

Orange Children’s Day campaign visuals were created as part of an assignment for the Bulgarian brand Orange. The project builds a warm and joyful visual identity that celebrates childhood through books and play, while also following clear brand rules and commercial goals. First, the brief aimed to develop a promotional campaign for June 1st. International Children’s Day. The main goal was to express joy, playfulness, and imagination through a friendly visual style. At the same time, the visuals needed to clearly present children’s books and toys within Orange’s brand system. Next, the final concept centers on a lifestyle scene with …

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Beads By Me

1. Short brief sent by the client: ## Overview The brand revolves around handmade beaded sun catchers crafted by a creative individual who loves color, art, and nature. The tentative name is “Beads by Me,” but we are open to alternative suggestions that capture the essence of the brand. ## Target Audience – Art enthusiasts – Home décor aficionados – Gift shoppers looking for unique, handmade items – Nature lovers ## Brand Personality – Artistic – Whimsical – Colorful – Tranquil – Simplistic ## Key Elements ### Visual – Vibrant colors: Think sunsets, the forest, or a bright spectrum. – …

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Sitecore Ignite: Unified Product Icon System

As part of the global Sitecore Ignite campaign, I developed a cohesive and visually compelling icon set to represent Sitecore’s full suite of composable DXP products. The goal was to align with the Ignite theme while maintaining clarThe Sitecore Ignite product icons project was created to support Sitecore’s global Ignite campaign with a distinctive, cohesive visual identity. The goal was to design a full set of custom icons that reflect the individuality of each product while maintaining a unified look across all campaign materials. These Sitecore Ignite product icons were inspired by the energy of the Ignite brand – featuring …

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Play! Summit – Brand Guideline Book

This project showcases the Play Summit brand book, a comprehensive visual identity guide for Play! Summit—an annual sports and recreation expo that connects leading industry brands with audiences ranging from semi-professional athletes to casual participants. Developed as part of a Sitecore demo, this brand guideline book outlines a dynamic and inclusive design system that works seamlessly across digital, print, and event-based environments. Brand Identity Concept The brand identity celebrates movement, diversity, and global leadership in the sports world. Therefore, the logo design cleverly combines the letter “P” with a summit flag and play button icon, symbolizing ambition, energy, and upward …

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Masima

As part of my Bachelor’s degree, I completed a graphic design course that culminated in a practical branding assignment. The task was to develop a simple yet cohesive brand identity for a real or fictional local businAs part of my Bachelor’s degree, I completed a graphic design course that required developing a full branding cAs part of my Bachelor’s degree, I completed a graphic design course that required students to create branding for a local business. For this project, I developed the Masima branding design, a full visual identity for a property management company based in Bulgaria. The objective was …