Orange Children’s Day campaign visuals were created as part of an assignment for the Bulgarian brand Orange. The project builds a warm and joyful visual identity that celebrates childhood through books and play, while also following clear brand rules and commercial goals.
First, the brief aimed to develop a promotional campaign for June 1st. International Children’s Day. The main goal was to express joy, playfulness, and imagination through a friendly visual style. At the same time, the visuals needed to clearly present children’s books and toys within Orange’s brand system.
Next, the final concept centers on a lifestyle scene with children reading and playing together in a bright, sunlit space. As a result, the visuals highlight natural interaction with the products and support the idea of a happy childhood shaped by stories and play. In addition, brand colors and graphic elements appear consistently across all formats to strengthen recognition.
Creative Direction
Overall, the visuals feel warm, cheerful, and relatable. For example, natural expressions, soft daylight, and hands-on play create an emotional connection. Meanwhile, clean typography and clear messages keep the campaign commercial and easy to understand.
Key Messages
- Slogan. Happy Childhood.
- Subtitle. Crazy games and cheerful books.
- Promotion. Up to 30% off.
- Products. Children’s books and children’s toys.
This project showcases my ability to translate a brand brief into a visually engaging, multi-format campaign that works seamlessly across social media and physical retail spaces, while respecting brand guidelines and commercial objectives.
Deliverables
- A key campaign visual in 1600 × 598 format, combining lifestyle photography with playful graphic elements such as balloons and stars.
- A square Instagram product post. 1080 × 1080. highlighting selected children’s books and toys alongside the promotional message.
- A vertical Instagram Story. 1080 × 1920. adapted for mobile-first consumption while preserving visual clarity and hierarchy.
- A circular storefront window sticker. 80 cm diameter. based on the key visual and prepared as a print-ready file.
Orange Children’s Day Campaign Visuals – Brand Photography
In addition to the final campaign assets, the project also includes supporting photographs. These images explore alternative compositions, product arrangements, and framing options for social media.
Brand Compliance
- The Noah typeface was used exclusively in Bulgarian Cyrillic, as required.
- The official Orange brand colors were strictly followed.
- Orange. #FF7F11
- Green. #06B777
