Orange Children’s Day Campaign – Assignment
Orange Children’s Day campaign visuals were created as part of an assignment for the Bulgarian brand Orange. The project builds a warm and joyful visual identity that celebrates childhood through books and play, while also following clear brand rules and commercial goals. First, the brief aimed to develop a promotional campaign for June 1st. International Children’s Day. The main goal was to express joy, playfulness, and imagination through a friendly visual style. At the same time, the visuals needed to clearly present children’s books and toys within Orange’s brand system. Next, the final concept centers on a lifestyle scene with …
