I’m a UX/UI and brand designer in Sofia — I design interfaces and identity systems, with photography and print as craft that sharpens the eye. Over a decade helping brands and people show up with clarity.
See selected work — or start with how I approach Web & UI and Brand.
Design philosophy & creative background
My path started with drawing and visual expression, then moved into product and brand work. Photography and print keep the eye honest; interfaces and identity systems deliver the outcome.
Whether I’m shaping a user flow, a brand system, or a product demo, I bring curiosity, craft, and a bias toward clarity.
Education & design training
I hold a Master’s degree in Graphic and Web Design from the Technical University of Sofia, where I also earned my Bachelor’s in Engineering Design. My foundational education began at the Technology School Electronic Systems (TUES), part of the same institution.
That mix of engineering and creative training keeps the work strategic and usable — not only visually strong.
Experience
Studios, product teams, and teaching — with repeated UX outcomes: user flows, demo UX, and mentoring designers through practice.
Web Designer
Engineer Access Bulgaria
Created user flows and UI for a client-facing career platform, designed a custom WordPress theme, and produced photography, videography, and print for the company brand.
Web Designer
Sitecore
On Sitecore’s Demo Solutions team I designed demo UX, user flows, and visuals for product demos and presentations — including work like the Sitecore UX Inspiration Library and a streamlined demo deployment flow.
Content Specialist
Sitecore
Produced digital content and web design for enterprise and mid-market clients after Hedgehog became part of Sitecore — adapting work across brand systems and stakeholders.
Graphic and Web Design Lecturer
Design Academy
Led courses in Graphic & Web Design and UX/UI Design, mentoring students through principles, user flows, techniques, and real-world practice.
Content Specialist
Hedgehog
Created, curated, and managed content and assets for a wide range of global brands, collaborating with cross-functional teams to keep messaging and visuals aligned.
Graphic and Web Designer
Kakadu LTD
Visual design and management for websites and brands, plus product photography for catalogs and other print materials.
Graphic Designer
The Spot
Campaign visuals and promotional materials for music events across Bulgaria, working closely with organizers to match each event’s theme and audience.
Graphic Designer
Technofy
Created textures for 3D models used in an augmented reality application, improving realism and immersion.
Graphic Designer
SADIGIRB Ltd.
Photo retouching for a prominent Italian online store — clean, consistent product visuals for the shopping experience.
Junior Photographer
TillLate Ltd.
Nightlife and concert photography in Sofia — shoot, select, retouch, and publish quickly for event coverage.
Principles I design by
Clear decisions beat decorative process.
Transparency
At the core of my work, I prioritize transparency. I openly acknowledge concerns and address inconsistencies in a constructive manner, always striving to act with integrity.
Responsibility
I believe in taking ownership of my decisions and committing to them wholeheartedly. This sense of responsibility empowers me to work freely and effectively, driving us closer to success.
Collaboration & teamwork
I am always willing to help others and share my knowledge and expertise. I am also open to new ideas and feedback, and I believe that we can achieve more by working together.
Trust
Building a foundation of trust is paramount to me. I foster an environment where trust and reliance on each other enable swift action and the achievement of our collective goals.
Appreciation
I take the time to reflect on my actions, treating everyone with respect and offering clear feedback. Additionally, I celebrate our successes, fostering a culture of appreciation and encouragement.