1. Short brief sent by the client:
## Overview
The brand revolves around handmade beaded sun catchers crafted by a creative individual who loves color, art, and nature. The tentative name is “Beads by Me,” but we are open to alternative suggestions that capture the essence of the brand.
## Target Audience
– Art enthusiasts
– Home décor aficionados
– Gift shoppers looking for unique, handmade items
– Nature lovers
## Brand Personality
– Artistic
– Whimsical
– Colorful
– Tranquil
– Simplistic
## Key Elements
### Visual
– Vibrant colors: Think sunsets, the forest, or a bright spectrum.
– Whimsical letters: A nod to the owner’s love for sketching and doodling.
– Simple fonts: The brand name should be easy to read to attract a broader audience.
### Emotional
– The feeling of tranquility, like reading in a forest or sketching in nature.
– An aura of creativity, highlighting the handmade aspect.
### Contextual
– Sun catchers: The main product, should be subtly incorporated, if possible.
## Design Preferences
– Please avoid anything too corporate or rigid.
– Aim for a design that can work in various formats (e.g., business cards, social media, packaging).
## Alternative Name Suggestions
– “RadiantBeads”
– “WhimsyStrings”
– “Artful Rays”
– “Beaded Lumina”
Feel free to use your creative freedom within the framework of these guidelines.
2. Reference images from the client:
3. Inspiration/Mood board:
4. Selecting the color palette based on brief and client feedback:
5. Development:
6. Final result:
