Branding & Marketing

Orange Children’s Day campaign visuals were created as part of an assignment for the Bulgarian brand Orange. The project builds a warm and joyful visual identity that celebrates childhood through books and play, while also following clear brand rules and commercial goals. First, the brief aimed to develop a promotional campaign for June 1st. International Children’s Day. The main goal was to express joy, playfulness, and imagination through a friendly visual style. At the same time, the visuals needed to clearly present children’s books and toys within Orange’s brand system. Next, the final concept centers on a lifestyle scene with …

Vibrant team mascot graphic for a Canadian school, featuring a panda in a school logo T-shirt, capturing the lively and engaging spirit of the teams.

Vibrant summer camp mascot graphic reworked for a school’s summer activities. Designed to capture the lively and engaging spirit of the camp.

1. Short brief sent by the client: ## Overview The brand revolves around handmade beaded sun catchers crafted by a creative individual who loves color, art, and nature. The tentative name is “Beads by Me,” but we are open to alternative suggestions that capture the essence of the brand. ## Target Audience – Art enthusiasts – Home décor aficionados – Gift shoppers looking for unique, handmade items – Nature lovers ## Brand Personality – Artistic – Whimsical – Colorful – Tranquil – Simplistic ## Key Elements ### Visual – Vibrant colors: Think sunsets, the forest, or a bright spectrum. – …

Branding for Ladybug Designs, a Canadian business with a warm, nature-inspired vibe. Built a full visual identity from scratch.

This project showcases the Play Summit brand book, a comprehensive visual identity guide for Play! Summit—an annual sports and recreation expo that connects leading industry brands with audiences ranging from semi-professional athletes to casual participants. Developed as part of a Sitecore demo, this brand guideline book outlines a dynamic and inclusive design system that works seamlessly across digital, print, and event-based environments. Brand Identity Concept The brand identity celebrates movement, diversity, and global leadership in the sports world. Therefore, the logo design cleverly combines the letter “P” with a summit flag and play button icon, symbolizing ambition, energy, and upward …

As part of my Bachelor’s degree, I completed a graphic design course that culminated in a practical branding assignment. The task was to develop a simple yet cohesive brand identity for a real or fictional local businAs part of my Bachelor’s degree, I completed a graphic design course that required developing a full branding cAs part of my Bachelor’s degree, I completed a graphic design course that required students to create branding for a local business. For this project, I developed the Masima branding design, a full visual identity for a property management company based in Bulgaria. The objective was …