As part of the global Sitecore Ignite campaign, I developed a cohesive and visually compelling icon set to represent Sitecore’s full suite of composable DXP products. The goal was to design a full set of custom icons that reflect the individuality of each product while maintaining a unified look across all campaign materials.
These Sitecore Ignite product icons were inspired by the energy of the Ignite brand – featuring flame motifs, hexagonal backdrops, and a bold, modern visual style. Each icon visually represents one of Sitecore’s composable DXP tools, including:
- XM Cloud
- Send
- Content Hub One
- Content Hub Operations
- Content Hub DAM
- Connect
- Personalize
- Discover
- CDP
- Order Cloud
- Search
The icons were designed to be fully scalable and responsive, ensuring clarity and consistency across different mediums—event signage, presentation decks, digital ads, websites, and internal documentation. Tools used included Adobe Illustrator and Figma, which allowed for efficient collaboration and pixel-perfect exports for multiple formats.
Special attention was given to accessibility and visual harmony, so every icon feels connected to the Ignite campaign while standing out as a unique product symbol. The use of consistent line weight, geometry, and flame integration helped unify the entire icon system.
Beyond their immediate use in marketing, the icons are now part of a reusable design library for future campaigns and brand assets.
This project not only contributed to the visual success of Ignite but also strengthened Sitecore’s broader brand consistency. It highlights how strategic icon design can support enterprise-level storytelling across multiple platforms and user touchpoints.
