For a continuous year as a part of the Hedgehog team, I had the unique privilege of working exclusively with Elizabeth Arden as my sole client in the company. My role centered on enhancing their online presence through web design and contributing to some print materials. Here’s a comprehensive look at our systematic approach:
- Client Collaboration: Elizabeth Arden provided me with concise briefs and essential assets, such as product images and influencer photos.
- Creative Visualization: Leveraging my skills with Photoshop (PS) and After Effects (AE), I brought their concepts to life by creating complete webpage previews. This phase also encompassed dynamic animations designed to captivate their audience.
- Iterative Refinement: After the client approved our proposed ideas, I diligently prepared and delivered image slices tailored for seamless integration by their development team.
This portfolio project spotlights my significant contribution to Elizabeth Arden’s brand aesthetic, showcasing how I collaborated closely with this iconic beauty brand to elevate their web and print visuals over the course of a rewarding year.
