Play! Summit – Brand Guideline Book
This project showcases the Play Summit brand book, a comprehensive visual identity guide for Play! Summit—an annual sports and recreation expo that connects leading industry brands with audiences ranging from semi-professional athletes to casual participants. Developed as part of a Sitecore demo, this brand guideline book outlines a dynamic and inclusive design system that works seamlessly across digital, print, and event-based environments. Brand Identity Concept The brand identity celebrates movement, diversity, and global leadership in the sports world. Therefore, the logo design cleverly combines the letter “P” with a summit flag and play button icon, symbolizing ambition, energy, and upward …