7 deadly sins of branding

Think of a brand as the idea and image that is sealed in the minds of the customers around you. Branding has the role of influencing and informative customers both emotional (this product makes me feel special) and practical way (this product is made of eco materials) of your product or service. Simply put, branding is the process of projecting a durable trace of a product or service in the minds of consumers. More precisely, it is the sum of ...

The secret to creativity is knowing how to hide your sources.

Albert Einstein

10 commandments of graphic design

Although graphic design has not yet been proclaimed as one of the official religions, I know that we as it’s practitioners cannot save or fix the world. But I firmly believe that we as creatives can at least help by enriching it more with an order, ideas, colours and styles. As part of this community, I believe that practice has many laws and rules that can help you in your daily graphics work. Even though they are not carved on a stone ...

22 logo design mistakes to avoid

The nature of designers is different - some people love animation, others are thrilled by web development. Their most common feature is the desire for an incredible end result. Each of us wants to create amazing content that can deliver great results. Regardless of your field of interest, one day the necessity of creating a logo either for your own project or for a customer will catch up on you. The never-ending question is how to achieve the best results? ...

5 reasons to be a graphic designer

Life as a child is comfortable - someone picks your clothes for you, shows you right from wrong, guides you in your personal development. The hardest question you have to answer is “What do you wanna be when you grow up?”. Spontaneously, you always have an idea - a doctor, a firefighter, a movie star. You believe you can conquer the world! Years later, when you have to make that choice again, you become more careful and less confident when ...